Yes, you are making keyword research harder than it should be
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Topic: Keyword research
Keywords Everywhere tool goes paid on Oct 1
‘The only other option would have been to shut it down,’ developer says.
Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
Google Ads Keyword Planner gets new (and old) features
Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and management?
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
On-Page SEO
A main type of SEO is called On-Page SEO. This means anything that you can do to a page to make it seem like a good page. Well actually that’s not quite right – you need to do everything you can to make an *actually* good page. Google is trying to show people the pages […]
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
Search Engine Land’s Community Corner: Introducing the ‘Ask the #SMXpert’ series
A new Q&A series launches this week featuring answers to your questions from our community of SMX speakers and contributors.
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
SearchCap: Local ranking factors, keyword bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in […]
SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search […]
SearchCap: Google image badges, Google Search Console beta reports & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a […]
SearchCap: Google Instant dies, AdWords call bids & Google legal issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has dropped Google Instant SearchJul 26, 2017 by Barry Schwartz Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with […]
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say otherwise.
SearchCap: SEO periodic table, Google updates & rank tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]
Study shows search terms with the very worst (and best) click-through rates
A new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages.
SearchCap: Google affiliate extensions, SEO fitness & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For manufacturers selling in retail chains, Google launches affiliate location ad extensionsOct 20, 2016 by Ginny Marvin The extension lets manufacturers to show users nearby retail chains in which their products […]
SearchCap: Google Panda demotes, Google News fact check & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda demotes or adjusts your rankings down — it does not devalueOct 14, 2016 by Barry Schwartz Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, […]
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
SearchCap: comScore Search Share, Google Search Console Data & Search Agencies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New In AdWords: Stage Campaign Changes In Drafts, Test Changes In ExperimentsFeb 18, 2016 by Ginny Marvin Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible. […]
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts.
SearchCap: Local SEO, Link Building & Negative Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How I Saved $1M Using Negative Keyword Lists Oct 2, 2015 by Carrie Albright Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an […]
How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console.
SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Add Structured Markup & Data To Ranking Algorithm Sep 11, 2015 by Barry Schwartz Google hints it may decide to use structured data in its ranking algorithm some day, […]
Bing Ads Launches Keyword Planner Tool In All US Accounts
They updated keyword research tool also offers bid and budget estimating.