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Topic: Massachusetts Institute of Technology
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
AI agents and agentic AI vs. traditional automation
Not sure when to use automation vs AI agents or agentic AI? This guide helps enterprise teams choose based on control, risk, and impact.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
The myth of the modern identity graph
We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
How relying on LLMs can lead to SEO disaster
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
How to audit sites inside corporate networks
Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Where are they now? Vint Cerf
Part 2 of a series of articles commemorating the history of internet search. Today, Vint Cerf, Vice President and Chief Internet Evangelist for Google.
SearchCap: Santa trackers, Google AJAX crawling & our community corner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
Meet Marketing Technologist And MarTech Program Chair Scott Brinker
A conversation with MarTech’s conference chair and creator of chiefmartec.com blog
Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed
Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known […]
Using Email Re-Marketing to Reach Abandoned Shoppers
Using Email Re-Marketing to Reach Abandoned Shoppers Shopping cart abandonment is a significant issue in the online marketing world. Studies show that between 50% and 70% of online shopping carts are abandoned before check-out. Forrester Research puts the number at 87% of consumers abandoning carts, with 70% of carts being abandoned just before check-out. Consider […]
Apple, Google In Privacy Hot Water Over “Locationgate”
Apple and Google are helping intensify an already intense digital privacy debate with last week’s revelations that both companies’ mobile software track your movements in detail without your affirmative consent. This morning the Wall Street Journal reported that the iPhone stores user location data even when location-services are entirely turned off: Apple Inc.’s iPhone is […]
SearchCap: The Day In Search, March 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building Empathy For Googlebot With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. […]
Google Ventures Backs Another Marketing Company, Hubspot
Hubspot, a software company that makes tools for online marketing, has garnered a $32 million series D funding round from Google Ventures, along with Sequoia Capital and Salesforce.com. The firm’s original investors also participated in the round. Hubspot, founded in 2006 by two MIT alums, offers businesses a suite of software to help them attract […]
Of Linkbait And SEO Bank Shots
There’s a subtle, but meaningful, connection between billiards and SEO. How so, you ask? Well, when I was younger I was a pretty good at billiards. I could see all the angles really well, and I understood when to use bank shots (using an indirect shot off the bank of the table rather than a […]
SearchCap: The Day In Search, October 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
What, Where, When: Travel & Local Search Combine @Goby.com
Coming out of (private) and into public Beta today is a new hybrid travel and local search engine, Goby.com (GO-be), a new entrant into the foray of “deep web” search technology, led by a founding team with web and search experience from Endeca (CEO Mark Watkins), Lycos (Jim Fell) and Reprise Media (CTO Vince Russo), […]
Yahoo’s Social Plan: Twitter, Twitter, & More Twitter?
Is it just me, or does Yahoo have a thing for Twitter? Watching Yahoo’s moves this year is like watching a kid fall head-over-heels for the prettiest girl in class. He scribbles her initials inside his notebook and tries to impress her at every turn. She never seems to reply, at least not when the […]
Microsoft Hopes To Improve Bing With Page Hunt Game
MIT’s Technology Review reported on a new game designed by Microsoft, designed to help make Bing a better search engine. The game is named Page Hunt and it asks users to submit search queries that they think the site presented to them, should show up for, in Bing. The results are then scored and players […]
Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin
Rob Crigler is the Director of Interactive Marketing for Orkin (NYSE: ROL), overseeing online media, DRTV, web dev, Internet yellow pages, SEO, and SEM. Rob has over 20 years of marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before […]
Human Hardware: Navigation Can Be Habit Forming
I’m currently in Europe on a family vacation. We’ve been here 3 days now and in that time I’ve driven almost 1000 kilometers (about 600 miles) on the highways and byways of France. We’re in the Rhone Alpes section of France, living in a 200 year old converted barn literally in the shadow of Mont […]
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
Google & IBM Team Up On ‘Cloud Computing’ Research
Google announced they have teamed up with IBM to “provide hardware, software, and services to augment university curricula and expand research horizons.” Google and I.B.M. Join in ‘Cloud Computing’ Research from the New York Times explains the two companies are building out a ‘cloud computing’ environment to help students obtain the technical training required to […]
Google’s Research Director Peter Norvig On ‘The Future Of Search’
MIT’s Technology Review published an interview with Google Director of Research Peter Norvig that explores his (and presumably Google’s) thinking about problems in search and “next-generation” search functionality that Google is working on. There’s nothing strikingly new in the interview but it’s an interesting overview and window into some of the current projects.
PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will appear the third Tuesday of each month. My focus will be strategy, economics, and multi-channel. About me: I run a paid search agency based in Charlottesville, Virginia. We serve about 100 […]