This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
Topic: Pay-per-click
ChatGPT Plus launches, it costs $20 a month
OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
What is PPC – Pay-Per-Click marketing?
This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Microsoft, LinkedIn ad spend fell FY23Q2
CEO mum about ChatGPT/Bing integration.
Resolve to get SEO done in 2023 – Here’s how
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
How to maximize your ecommerce campaigns with Performance Max
Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
A PPC guide to permission-based audiences
Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
Why advertisers should reassess Google Ads recommendations
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.
How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Google’s “Remove redundant keywords” recommendations have changed
Google says the change won't negatively impact performance.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
This day in search marketing history: January 1
We launch This Day In Search Marketing History, plus: is Google evil tipping points, popular Search Engine Land articles and more.
Top 10 PPC expert columns of 2022 on Search Engine Land
Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Search Engine Land celebrates its 16th birthday
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
3 last-minute Amazon optimization tips for the holidays
Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Excel pivot table best practices for search marketers
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.