How your old content can help with SEO
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
Topic: Search engine optimization
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
Google returns special presidential candidates box that previously omitted Donald Trump
Google blames "technical bug." Sanders continues to show as having
Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
Google's Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.
SearchCap: AdWords expanded ads, Google Maps UI changes & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expanded text ads are live, and device bidding & responsive ads for native roll outJul 26, 2016 by Ginny Marvin Standard text ads will no longer be accepted as of […]
SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
SearchCap: Pokemon Go, HTTPS & data experiments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
SearchCap: Google payday loans, Google Maps edits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ban on payday & high-interest loan ads going into effect nowJul 20, 2016 by Ginny Marvin After a week’s delay, the ban on predatory lending ads for AdWords advertisers is […]
SearchCap: Google AdWords call conversions, links study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google […]
New Google ranking study shows links are incredibly important to the ranking algorithm
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed […]
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on […]
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
SearchCap: Google local ad inventory, PPC profits & rankings drop
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for […]
SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]
Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
SearchCap: Google Search Console emails, EU antitrust expanded & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Google test removes the estimated number of search results
Google is now testing dropping the estimated number of results from the top of the search results.
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
SearchCap: eBay AMP, Bing trivia & Google Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX Advanced 2016.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. […]
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick winsJun 27, 2016 by Ginny Marvin In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global […]
Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.