Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
Topic: Search engine optimization
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
SearchCap: Google Search Console emails, EU antitrust expanded & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Google test removes the estimated number of search results
Google is now testing dropping the estimated number of results from the top of the search results.
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
SearchCap: eBay AMP, Bing trivia & Google Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX Advanced 2016.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. […]
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick winsJun 27, 2016 by Ginny Marvin In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global […]
Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
SearchCap: Google RankBrain, search engine manipulation & authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the new Google RankBrain algorithm Jun 23, 2016 by Danny Sullivan Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of […]
FAQ: All about the Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.
Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google.
Google has stopped using authorship completely, even for in-depth articles
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
#SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
No, SEO isn’t “search engine manipulation” that Google will ban you for
In a legal statement, Google introduces the term "search engine manipulation" -- but think of it as a synonym for spam, not SEO.
SearchCap: Google local ads, search analytics & Bing Ads editor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
Google brings rich results filter to Search Analytics report within Search Console
After seeing leaked screen shots of a rich results filter in the Google Search Console, it is now available for all to use.
DeepCrawl web crawler is now integrated with content intelligence platform Conductor
The Conductor CEO says the new "best-of-breed" crawler is being offered because his company's most successful customers regularly conduct a site audit.
SearchCap: Google mobile usability, AdWords bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console testing new mobile usability reportJun 21, 2016 by Barry Schwartz Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile-friendly […]
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
SearchCap: Google time filters, local search reporting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is removing the custom date range search filter for mobile usersJun 17, 2016 by Barry Schwartz Mobile searchers on Google will no longer be able to use the custom date […]
Search in Pics: SEO & Chromebook cookies, Beatmania IIDX & Google garden
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chromebook birthday cookies: Source: Google+ I Love SEO cookie: Source: Twitter Google has a Beatmania […]
Announcing the 2016 Landy Awards sponsors and supporting partners…
Learn more about the early supporters of the second annual Search Engine Land Awards program & celebratory Gala taking place on September 28 in NYC.
Google is removing the custom date range search filter for mobile users
Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google.
SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts
Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21.