Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Topic: Search engine optimization
30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and safe.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Twitter launches Campaign Planner
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
How to train entry-level SEO hires so they can contribute right away
If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make.
Google testing new featured snippet layouts
If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Google Search Console compare feature in performance reports
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
5 tips to develop authoritative content for Google and searchers
Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.
Should your business ever take a break from doing SEO?
SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
Google to sunset old Search Console message panel
Google will officially remove the legacy message panel on August 1, 2022.
Top 7 SEO tips for WordPress sites
Making small changes to your WordPress site can significantly increase your SEO.
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
Google May 2022 core update is finished rolling out
This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
Ahrefs reveals its new search engine: Yep
Here's everything we know so far about Yep, the new web search engine created by the Ahrefs team.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.
Google help document adds author markup best practices
Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.
Google adds learning video rich results
These rich results show in English in all regions for academic learning content on desktop and mobile.
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
SEOClarity acquires RankSense technology
The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.
Common questions and answers about SEO certification from Google
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Google drops support for job training structured data
Google said they didn't find this structured data and rich results useful after its tests.
NP Digital acquires keyword research tool AnswerThePublic
AnswerThePublic will be integrated with UberSuggest to give users visualizations of Google searches and content ideas.
Google Search Console reporting issue with News performance report
This is just a reporting issue, actual ranking and performance was not impacted in Google Search.