Google Gemini may adapt AI answers to match user tone: Report
An internal system guides Google Gemini to align responses with user tone, intent, and emotional context, according to an unverified report.
Topic: Sentiment analysis
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
How AI changes how we respond to negative reviews and comments
Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.
AI and online reputation: How to stay in control
Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
How to grow and retain clients with AI-powered ‘Conversation Intelligence’
Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.
How ChatGPT can help with local SEO
From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments.
Bing Offers Predictions On Scottish Independence Vote
Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing said it has successfully and accurately provided predictions on reality TV shows, […]
Bing Launches Xiaolce Chinese Chatbot With Cortana Smarts For Windows Phone
After taking its Windows Phone 8.1 with Cortana to China last month, Bing announced today the launch of XiaoIce (“little ice”), a Chinese-speaking social assistant chatbot for Windows Phone users. According to the announcement on Bing’s search blog, XiaoIce’s technology is far beyond a normal chatbot. [blockquote cite=”Bing Search Blog”]XiaoIce is a sophisticated conversationalist with […]
The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]
Groupon Buys Travel Search Site Uptake Mostly For Headcount
Uptake was an ambitious travel site that never quite broke through. It used social data and sentiment analysis to try and provide better travel discovery and decision support to its users. Originally called Kango, we wrote about the site in 2008 when it relaunched as Uptake. AllThingsD today reported that Uptake had been acquired by Groupon for […]
New Topsy Index Leverages Influence & Relevance For Google+ Search
Today Topsy Labs, a real-time social search platform, announced the addition of Google+ as a source in its real-time social search index. Topsy features an influence algorithm to display the most pertinent and popular social results. In addition to social posts, Topsy displays shared links with social context within the results. A little over a month ago, […]
Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery”
Google has acquired fflick, according to TechCrunch. The price is reportedly $10 million. Is it a talent acquisition, a tool acquisition or both? It’s both. Using Twitter, the fflick service analyzes and organizes comments about movies: overall, most recent, positive, what your friends have said and so on. This is a very interesting service and […]
Google: Now Likely Using Online Merchant Reviews As Ranking Signal
Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, Google has announced that changes to its ranking system are in place to prevent such things from happening again. Collecting Reviews But Dodging If They’re Used Google aggregates reviews about merchants from across the […]
Making Sense Of Buzz
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
CrowdEye Reloads With Entire Twitter Firehose
Real-time/Twitter search engine CrowdEye says it has “totally rebuilt” its site and is now using Twitter’s “Firehose” data feed. The site offers a handful of new features, most of which are available in the left-column of a CrowdEye search results page. The new options include: Filtering between tweets or links A 14-day archive of tweets […]
Google Highlights Review Sentiments On Local Place Pages
Ratings and reviews have long been important to local search. Quantity used to be all that mattered – businesses with more reviews and ratings could rank higher than those without, even if the reviews were unfavorable. Google has joined Bing (and Yahoo to a lesser degree) with today’s announcement that it’s emphasizing the content and […]
Google Search Now Supports Microformats and Adds “Rich Snippets” to Search Results
Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites […]
Travel Search Engine Kango Relaunches As UpTake
Does the world need more travel sites and search engines? UpTake (formerly Kango) thinks so. Travel is one of the most developed and “mature” verticals online. It’s also one of the most competitive segments. However, there’s still considerable frustration in doing online travel planning notwithstanding the plethora of tools and sites out there — or […]
Summize: Using Heatmaps In Product Search Results
I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web. Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine […]