Google URL inspection tool bug leading to errors for some
Google is working on fixing the issue to resolve these errors.
Topic: URL
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
8 SEO tools to get Google Search Console URL Inspection API insights
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
Google confirmed serving issue with Google Search results
If you see your content not showing up in Google Search this morning, you are not alone - it is a confirmed Google bug.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
Google logo schema gains ImageObject type support
In addition to the URL type, you can now use the ImageObject type.
Google search quality guidelines update expand YMYL category, defines lowest quality content and more
One year later, Google has refreshed the search quality raters guidelines.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science)
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.
Google tries to answer publishers questions on visibility concerns in Google News
Applying to be in Google News has been turned off for years, causing confusion to new publishers.
Google now does soft 404 detection by device type
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief
Don't miss the updated information from Google on the core web vitals and page experience update.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
Microsoft proposes method to automatically submit URLs from WordPress to search engines
Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update.
PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief
Plus, why you should automate more PPC tasks
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data.
Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting
Google Search Console's Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.