SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
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SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Recommendations enhances top insights and it previously offered up to 6 months of data.
Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.
Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.
Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.
Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.
Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.