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Amazon Advertising


  • Latest

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...

George Nguyen | Mar 2, 2021 at 3:31 pm ET

PPC award winners talk strategies for competitive times, industries, and marketplaces

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with...

Carolyn Lyden | Jan 29, 2021 at 5:24 pm ET

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

 

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 4, 2020 at 12:55 pm ET

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting...

Ginny Marvin | Oct 9, 2020 at 1:33 pm ET

Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...

Andrew Waber | Sep 25, 2020 at 8:30 am ET

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...

Andy Taylor | Jul 24, 2020 at 8:00 am ET

Branding opportunities on Amazon: Not just for retailers anymore

For brands selling on Amazon, it's a no-brainer, but Merkle's Danielle Waller suggests plenty of opportunities in other verticals....

The Content Studio @ Search Engine Land | Jul 20, 2020 at 1:43 pm ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:04 pm ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this...

Pamela Parker | Jun 22, 2020 at 2:49 pm ET

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...

Pamela Parker | Jun 11, 2020 at 10:24 am ET

Advertisers signal glimmers of optimism, start spending again

Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....

Ginny Marvin | May 5, 2020 at 1:08 pm ET

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....

Ginny Marvin | May 1, 2020 at 10:32 am ET

To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

The elements are there, now all Google needs is near flawless execution....

Greg Sterling | Apr 24, 2020 at 11:20 am ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:13 pm ET

Amazon rolls out product targeting for Sponsored Display

The new product discovery targeting is available for U.S. sellers....

Ginny Marvin | Apr 3, 2020 at 2:42 pm ET

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...

Ginny Marvin | Mar 30, 2020 at 11:52 am ET

E-commerce ad spend doubled as social distancing behavior took hold

Will the pace continue amid supply chain...

Ginny Marvin | Mar 23, 2020 at 5:00 am ET

Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...

Ginny Marvin | Mar 2, 2020 at 8:57 am ET

Vast majority of Amazon advertisers plan to spend more on ads again this year

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....

Ginny Marvin | Feb 19, 2020 at 5:04 am ET
  • Previous Articles »
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