Amazon Advertising
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution....
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers....
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain...
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....
The importance of building brand awareness through Amazon advertising
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response...
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor...
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to...
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads....
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC...