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Amazon Advertising

Our Amazon advertising section provides news, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at Search Engine Land, check back daily for the freshest content on Amazon advertising tactics and strategies to help you implement successful campaigns.

PPC

How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Corey Patterson | Mar 31, 2022 at 11:16 am ET

SEO

How to turn data into insights and impactful SEO strategies

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.

Maria White | Feb 28, 2022 at 6:00 am ET

Analytics & Conversion

Google releases Data Studio Dashboard for Web Stories

Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

Danny Goodwin | Feb 16, 2022 at 12:39 pm ET

PPC

Google’s Privacy Sandbox, including the Topics API, is coming to Android

Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.

George Nguyen | Feb 16, 2022 at 8:00 am ET

SEO

How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge

In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.

Glenn Gabe | Feb 10, 2022 at 11:17 am ET

PPC

4 ways to boost your paid search performance

You are swimming in data. Here's how to unlock insights for better ad copy relevancy, targeting, and timing.

Melissa Liu | Feb 8, 2022 at 6:00 am ET

SEO

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales.

George Nguyen | Feb 4, 2022 at 1:14 pm ET

Commerce

Auto-tagging added to Google Merchant Center free listings

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

Barry Schwartz | Feb 1, 2022 at 7:31 am ET

PPC

Recommendations roll out to Discovery campaigns

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

George Nguyen | Jan 31, 2022 at 12:25 pm ET

PPC

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.

Greg Finn | Jan 25, 2022 at 10:42 am ET

SEO

What happened when we turned off AMP

We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.

Henry Powderly | Jan 14, 2022 at 11:29 am ET

SEO

3 ways to check technical SEO health issues on your website

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.

Corey Patterson | Jan 10, 2022 at 12:57 pm ET

SEO

SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

Corey Patterson | Dec 27, 2021 at 12:29 pm ET

PPC

PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

George Nguyen | Dec 23, 2021 at 3:20 pm ET

Analytics & Conversion

You can now link Google Analytics 4 to Google Search Console

The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.

George Nguyen | Dec 15, 2021 at 10:30 am ET

Analytics & Conversion

Google Analytics vs. Google Analytics 360

Learn about the pros and cons of upgrading to Google Analytics 360

Digital Marketing Depot | Dec 14, 2021 at 12:07 pm ET

Content

4 elements that help create compelling SEO content

“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.

George Nguyen | Dec 13, 2021 at 3:05 pm ET

SEO

How expired landing pages kill your Google rankings

Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.

Kaspar Szymanski | Dec 8, 2021 at 10:38 am ET

SEO

6 tactics to rank better in Google Discover

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

George Nguyen | Nov 23, 2021 at 3:18 pm ET

PPC

Why consumer privacy is Google’s ace in the hole

Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.

Adam Dorfman | Nov 23, 2021 at 10:00 am ET
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