SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
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Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Google Merchant Center adds warranty attribute for product listings
Google Merchant Center’s new warranty attribute helps retailers share product coverage details and meet local advertising regulations.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
Human experience is your content’s biggest differentiator
Anyone can produce average content with AI. Here's how the human element you already have access to becomes your edge.
Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
Google launches Universal Cart across Search and Gemini for easier shopping
Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover savings and simplify checkout.
How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Make every page count before publishing more for SEO
Focus on search intent, content gaps, and business impact to decide which pages to improve, consolidate, remove, or create.
Why every SEO needs to become a challenger
The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.
What language should you track AI prompts in?
English dominates AI training, but isn't always best for tracking AI visibility. Here's how to choose the right language for each market.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Gemini 4 Argon rolling out in Google AI Mode & Gemini
This is currently rolling out to Google AI Pro and Ultra subscribers globally.
Bing Webmaster Tools AI performance report new Topics Portfolio
This new report shows the "thematic shape of your site’s presence in AI Search," according to Microsoft.
Why gated content is the enemy of AI search
Gating your best content can cost you AI visibility. Here's what to keep accessible without sacrificing lead generation.
Your SEO recommendations have an expiry date
That SEO recommendation made sense months ago. Does it still? Here's what to check before committing time and resources to implementation.
Google Discover to become a proactive, hyper-personalized concierge experience
A new Google job opening hints that Google Discover may change from being a feed of content to a personal concierge.
The global consistency paradox: Building local E-E-A-T for AI search
Standardized websites can hide the expertise that makes your brand credible in each market. Here's how to identify and close those gaps.
Google Search Console reporting date selector is broken
The preset date filters do work but not the custom date range filter in the performance report.
Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Microsoft-Decision-1 being experimented with in Copilot and Bing
Microsoft-Decision-1 is Microsoft's latest AI decision-scoring model and it already being used in production environments.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
AI search is helping people ask bigger questions. Is your brand ready?
As AI search becomes more personalized, understanding customer needs, motivations, and context is becoming essential to earning visibility.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
23 content marketing examples that drive results in 2026
Explore 23 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.
Cost per action (CPA) marketing: The ultimate guide [Updated]
A complete guide to CPA marketing from someone that’s actually done it.
Your boss is nervous about AI, too
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
How to create SEO-friendly URLs
How do you make sure that your URLs are SEO friendly? This detailed guide has you covered.
The PPC marketer’s guide to Google’s Meridian
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
Fill-in-the-blanks PR plan template
Free step-by-step PR plan template to help you land media coverage. No email sign-up required.
Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
TikTok SEO: How to optimize for search and the For You Page
Let's take a look at TikTok SEO, and how you can apply classic search engine optimization tactics to rank higher in TikTok search results and on Google.
What are orphan pages?(How to find & fix them)
Discover how orphan pages hurt your SEO and learn exactly how to find and fix them. Start improving your rankings today.
Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.