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To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
Learn more about local SEO from the super passionate and smart Greg Gifford.
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
Working in a big enterprise like IBM can be really impactful and rewarding.
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed.
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance. Here are a few highlights.
A look back, and ahead, at Microsoft's search business.
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot.
Bing's keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand.
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]
Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes.
Google is now giving hotels a way to communicate even more about their properties to customers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Ongoing education, conferences and case study discussions not only help clients but also your own career growth.
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
The change will take effect in January.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]