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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
The change will take effect in January.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches Performance Targets to track goals across campaign groupsNov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Verdict […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google fixes the cache 404 issue with mobile-first indexingOct 23, 2018 by Barry Schwartz After several months, Google has fixed the bug that caused the cache page to fail to load. […]
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report. Developing […]
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.
We’re here to help digital marketers, and we take it very seriously.
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 questions to ask yourself before publishing a new landing page Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google event search feature adds more details and links to book tickets Jul 26, 2018 by Barry Schwartz Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving […]
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the three speakers shared on the topic of SEO ranking factors.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you […]
New campaign finance rules require near real-time disclosure of data.
The add-on to download AdWords account data into Google Sheets is now in beta.
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]