Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
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Google Posts can now be automated with new API support
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple […]
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics report now breaks down job listings & details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab in the Google Search […]
SearchCap: Google local messaging & booking, business insights & crawl spikes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. […]
SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News gets a cleaner look, new features to make it ‘more accessible’Jun 27, 2017 by Greg Sterling The new design is simpler to use, more visually appealing and offers more […]
SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first […]
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
SearchCap: Google ends ODP description, EU fines Google & local best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle […]
Google confirms “Google for Jobs” job search rolling out in coming weeks
After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.
SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear […]
SearchCap: Advanced analytics, fake listings on Google Maps & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual […]
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: CRO tips, local search proximity & paid search analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check […]
2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts.
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
SearchCap: Google Posts expands, technical audits & site search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the […]
SearchCap: Google search shortcuts, exact match & local entities
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. […]
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]
SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. […]
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
SearchCap: Poor Google featured snippets, related picks & getting Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How we hijacked Google’s SEO guide search rankingsMar 6, 2017 by Dan Sharp Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google […]
SearchCap: Google penalty, the KKK & Gboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because […]
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.