3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data
This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs.
How to get client buy-in to try new PPC tactics
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Microsoft: Search advertising revenue grew slower than expected last quarter
LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.
Beyond Google and Facebook advertising: 17 ad platforms you should try
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
Here’s some data to help you understand how to rank better with your brand name
When people search your brand name, you want them to see content that you have some control over.
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million.
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO
Learn more about local SEO from the super passionate and smart Greg Gifford.
Product launches: Getting assets ready and knowing your target audience
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.
Video: Catalyst’s Paul Shapiro on going beyond technical SEO
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO
Working in a big enterprise like IBM can be really impactful and rewarding.
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Restaurants believe digital channels more important than consumers say they are
Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed.
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance. Here are a few highlights.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Skip the SEO and SEM basics
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Content structure and structured data: Will they impact featured snippets?
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot.
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
SearchCap: EU link tax, Google service area businesses & match types
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]
Pixel problems: Troubleshooting your paid media tracking implementation
Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes.
Google My Business supports hotel check-in and check-out times
Google is now giving hotels a way to communicate even more about their properties to customers.
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
How to keep your SEO team (and yourself) relevant
Ongoing education, conferences and case study discussions not only help clients but also your own career growth.
Bing Ads 2018 recap and insights for search marketers in the year ahead
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.