3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Topic: Data-driven marketing
Why paid search could be your AI search advantage
The search terms, ads, landing pages, and product feeds you've already built can strengthen your visibility across AI search.
Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy
Don't miss your chance to take home the highest honor in search.
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Strategy is the new keyword: What drives paid search performance now
Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
What they don’t teach you about marketing at Harvard Business School: Being positionless
Positionless Marketing equates to do-it-now competence, powered by technology... not committees
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
MTA vs. MMM: Which marketing attribution model is right for you?
Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.
Optimize your PPC campaigns with AI
Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Boost organic traffic with data-driven SEO
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
Campaign management software: Everything you need to know
Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
Transforming agencies into profit powerhouses with client retention
Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.
How AI is changing the game for PPC account managers
Spoiler: Less manual work and more strategic thinking. Here's how AI is impacting the daily activities of PPC account managers.
Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech.org Podcast.
Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
Brands today are thinking like seasoned news publishers. Here’s why.
To break through in an overcrowded digital space, brands are taking a page out of the news publisher playbook.
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]
September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
Finding the right balance between personalization and privacy.