How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
Topic: Data migration
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
Website migrations: a plan to keep your traffic and SEO safe
Worried your website migration will impact site rankings or performance? Done correctly, web migrations are nothing to fear.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
4 key SEO lessons to avoid site launch disasters
Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
Google Ads apologizes after automatic data migration causes confusion
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
Google Analytics 4 now lets you modify and create events using regular expressions
This allows you to migrate destination and event goals using regex.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
5 times you’ll need an expert SEO in 2023
If you don’t enlist the help of a true professional for these five scenarios, you are risking rankings, traffic and revenue in 2023.
GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
The new features help make the transition into GA4 much easier.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry vet.
Server migrations are “uneventful for Google systems”
Expect Googlebot to readjust your crawl frequency, though.
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Why crawl budget and URL scheduling might impact rankings in website migrations
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Meet A Landy Award Winner: How Nebo Agency Won Best Overall Search Marketing Initiative
The agency's integrated approach to a client's major site redesign paid off with more traffic and conversions at a lower cost-per-lead.
Google To Close Freebase, Which Helped Feed Its Knowledge Graph
Freebase announces they will close up shop after migrating their data and APIs to Wikidata. How will this impact the Google Knowledge Graph?