Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.
Topic: Return on investment
Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
How to work with your SEO agency to drive better results, faster
From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
How vibe coding is changing search marketing workflows
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
The AI gold rush is over: Why AI’s next era belongs to orchestrators
Why the 'more is better' era of marketing technology is officially over, and what actually works instead.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
How to evaluate your SEO tools in 2026 – and avoid budget traps
Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.
How AI Overviews are impacting ad position and the fight for top spot
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Google makes incrementality testing easier, cheaper, and faster
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
Zero-click search: The search revolution transforming digital marketing
More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
How to avoid marketing mix modeling mistakes that derail results
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
New YouTube Brand Pulse report tracks every brand mention
YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
Google Analytics adds cost data imports for Meta and TikTok ads
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
Brand protection is growth protection in an AI Search world
Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Google adds ROI insights to Meridian marketing mix model
You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
Google Ads rolls out Suggested plans in Performance Planner
Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.
When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
Stop paying the Google tax and lower your CPCs
Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.
Google Ads launches diagnostics tool for cart data conversions
Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.
The paid search playbook: attract, capture, analyze, and convert more leads with AI
Join us live this Thursday to explore how AI fills funnel gaps and drives more conversions.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.