8 strategic steps for setting and overseeing your SEO budget
Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.
Topic: Return on investment
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
How to combat rising CPCs and optimize your Google Ads ROI
Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Get more out of your webinars and virtual events
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
How to set goals for your SEO team
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Google’s Local Services Ads feature raises cost concerns
The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.
Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
New guide: Improve your Google Ads performance
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
Google Ads bug hits GCLID conversion tracking
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Does generative AI save time, money and resources in SEO?
Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Amazon Ads: How to boost efficiency and reduce wasted spend
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
Google Ads introduces new surcharges for specific jurisdictions
Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
ROI-driven content marketing: Aligning strategies with revenue goals
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions."
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.