Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Topic: Search engine optimization
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
An in-depth guide to technical SEO optimization
If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
Google Search Console performance report bug causes panic
Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
Advanced SEO: How to level up your keyword strategy
Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.
How to set goals for your SEO team
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
Search Engine Land Awards 2024: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
Search traffic benchmarks report for 2024
An in-depth look at organic search traffic trends and SERP insights across seven industries.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
YouTube citations in Google AI Overviews surge 300%
Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
About Search Engine Land
Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry.
Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
Should your early-stage start-up invest in SEO? 4 questions to address
Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Search Engine Land Awards 2024: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
How to evolve your organic approach for the rise of answer engines
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.