What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
Topic: Search engine optimization
4 Google Performance Max updates: New insights and reporting
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
The 5 core focus areas of website optimization
Learn on-page and technical SEO best practices and performance optimization techniques.
Why is this ranking on Google?
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
6 Google Business Profile questions asked and answered
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
How to handle negative Google reviews: Remove, respond, recover
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
SearchGPT: What you need to know about OpenAI’s search engine
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
7 tips for delivering high-impact technical SEO audits
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
Does generative AI save time, money and resources in SEO?
Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How to improve brand visibility in organic search
Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts
Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
Google August 2024 core update rollout is now complete
The update took 19 days to rollout and was a pretty impactful update.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.