Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Topic: Search engine optimization
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Retailers: Google is becoming your new category page
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Google Search Console Performance report filters now stick
There is a "reset filters" option to remove the filters you previously set.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
How SEO can work with digital marketing teams
SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
Key Google Search Console metrics to monitor every month
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Google updates its spam policies document
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
How causal impact studies work and when to use them in PPC
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
Google Search completely kills the cache feature
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Optimizing Largest Contentful Paint: 5 tips for a faster website
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Top 7 Google Ads and SEO synergies you should act upon
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
New data: Google AI Overviews show more often to signed-in users
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
The ultimate guide to HTTP status codes for SEO
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
How Google Search uses AI
Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
4 Google Performance Max updates: New insights and reporting
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
The 5 core focus areas of website optimization
Learn on-page and technical SEO best practices and performance optimization techniques.