Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
Topic: Super Bowl
4 communication best practices agencies must employ early in Q4
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer's top priority.
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Google brings Full Coverage news to search results
Longer running news items may be surfaced more for some queries in Google Search.
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
SearchCap: Google Search Console changes, hotel check-in/out data & search ad tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console to consolidate Search Performance reports to canonical URLFeb 6, 2019 by Barry Schwartz Big changes are coming to how Google reports on your data within Google Search Console. […]
SearchCap: Super Bowl search ads, testing search ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing doesn’t show ads for queries around Super Bowl commercials, while Google doesFeb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? […]
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
SearchCap: AMP Stories, Google Shopping links & more search refinements
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the new, heavily visual and interactive […]
SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ web sites, Google will identify […]
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic […]
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.
SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent […]
Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
SearchCap: Pinterest search, Google AdWords call extensions & content quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. Here’s how Google’s own […]
SearchCap: Report Google autocompletes, Bing iOS app and weather results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing refreshes weather search results with interactive slider to see forecasts throughout the dayFeb 9, 2017 by Amy Gesenhues Snowbirds can also get quick results for snow conditions at U.S. ski […]
Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Google Japan right to be forgot, mobile search & doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys Jan 27, 2017 by Purna Virji Columnist Purna Virji shares her tips for […]
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing new look for local inventory ads in place of local packJan 18, 2017 by Ginny Marvin The test is another effort to monetize local queries on mobile. Bing Ads […]
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
SearchCap: SEO e-commerce, Google shopping & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]