Google Doesn’t Know When Super Bowl 2015 Starts (Yet!)
Why hasn't Google provided the correct answer for the Super Bowl start time when year-after-year, it has been an issue for them?
Topic: Super Bowl
Bing Predicts 2015 To Be The Year Of The Wearables
Bing uses its predictions technology to forecast what's going to be big next year, covering everything from fashion to food and football.
Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]
SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and […]
SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge […]
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was […]
SearchCap: The Day In Search, February 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as […]
Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEO’s “Oreo moment,” a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to […]
SearchCap: The Day In Search, February 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific […]
Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, February 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers […]
SearchCap: The Day In Search, February 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
Super Bowl 2014: How We Searched
I know, I know. Kids today are all about the hashtags and the Twitters; but it turns out, we’re pretty good multi-taskers and are still really into searching, too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and […]
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]
SearchCap: The Day In Search, January 31, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nadella Would Bring Search Cred To Microsoft CEO Role Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings […]
What Time Does Super Bowl 2014 Start? Look Up!
Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers — Google already won. […]
SearchCap: The Day In Search, January 30, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]
SearchCap: The Day In Search, January 29, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: People, Videos, News: Twitter Adds New Search Filters Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. […]
People, Videos, News: Twitter Adds New Search Filters
Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […]
Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […]
Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches
In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are “generally evenly divided indicating that Sunday’s game […]
SearchCap: The Day In Search, January 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to […]
5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]
SearchCap: The Day In Search, January 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content […]
SearchCap: The Day In Search, January 22, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and […]
SearchCap: The Day In Search, January 15, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort […]
4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that […]
See The Top 10 Most Searched Ad Campaigns On Bing For 2013
Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
SearchCap: The Day In Search, April 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 2013 Boston Marathon Explosion: Official Information Sources Following today’s explosions at the Boston Marathon, social media channels were immediately swamped with reports and graphic images, videos from the scene. Race officials […]
The Art & Science Of Storytelling As Told By Journalists
As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), I now adore it because it’s taught me how to tell great stories. Storytelling […]
SearchCap: The Day In Search, March 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]
SearchCap: The Day In Search, February 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic. Over the past week or so, we’ve been hearing reports of the number of links being reported within […]
Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too
Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]
SearchCap: The Day In Search, February 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Zen Of PPC Campaign ReportingOkay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet our new […]
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013
We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
Searching for The Super Bowl Start Time: 2013 Edition
Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]
The Lead Up To the Super Bowl: How Are We Searching?
Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely […]
SearchCap: The Day In Search, February 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]
SearchCap: The Day In Search, January 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, […]