Topic: W. Michael Blumenthal

SearchCap: Google AdWords experiments, Google profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. […]

SearchCap: Google widget links, ads & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reminds webmasters that widget links are against their webmaster guidelinesSep 8, 2016 by Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via […]

SearchCap: Google search games, AMP experiments & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]

SearchCap: Google vote, AMP errors, Bing Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with […]

SearchCap: Olympics Google logo, SEO KPIs & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO successAug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most […]

SEO

SearchCap: Google local ad inventory, PPC profits & rankings drop

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for […]

SearchCap: Google PLA changes, hotel search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]

SearchCap: Google local ads, Google searches podcasts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including […]

SearchCap: Google penalties, Google appeals & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]

SEO

SearchCap: Bing Ads social extensions, Google Adpocalypse & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr Mar 18, 2016 by Ginny Marvin The new ad extension is in beta in the US. Why costs […]

SearchCap: Real-time search, SEO changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ch-ch-ch-changes. How they’re affecting publishers and SEOsMar 17, 2016 by Kristine Schachinger Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate […]

SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get Your Priorities Straight: Structuring Google Shopping CampaignsFeb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your […]