DMCA as a weapon: How to fight fraudulent takedown claims
A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.
Topic: Wayback Machine
How to use LLMs to humanize your content and scale your research
See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.
Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
Google Search completely kills the cache feature
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Google Search adds Internet Archive’s Wayback Machine links to about this page
This comes after Google dropped the cache link from the search results.
Unpacking Google’s massive search documentation leak
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Google Search officially retires cache link
Google might add links to the Wayback Machine in place of the cache link.
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google's Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
Search Engine Land’s updated What is SEO guide is now available
Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
Google search retires Web Light, Google’s method to serve faster, lighter pages to people
Google said this feature is no longer needed these days, as providers and devices are now faster.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies.
Dear Google: It’s time to remove Russian propaganda from search results
Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results.
Messy SEO Part 3: How to find cached images and improve user experience
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Bing is asking for feedback on its Webmaster Guidelines
“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.
Here is where to download the Google search quality raters guidelines while it’s offline
We got you covered, you can download the PDF document at these alternative locations.
Wayback Machine adds ‘changes’ feature
Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.
Did you know you can report Google Maps-related spam calls and other violations to Google?
Google local has its share of spam and manipulation issues. There's a form you can use to report some of those violations.
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.