AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Topic: Wayfair
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
4 CRO strategies that work for humans and AI
Before overhauling your CRO for AI, focus on fundamentals. Clear messaging, strong UX, and technical hygiene still do the heavy lifting.
How Google’s Universal Commerce Protocol changes ecommerce SEO
Product feeds, structured data, and Merchant Center now determine visibility in Google’s AI shopping experience. Here’s the new SEO playbook.
Google outlines AI-powered, agent-driven future for shopping and ads in 2026
Google’s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers with more data about news […]
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate winning SEO titles.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
SearchCap: Google Language Split, Organic Conversions & Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Is Testing Split-View Language InterfaceNov 4, 2015 by Barry Schwartz To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search […]
The Surprise Discovery Wayfair Made About Organic Rankings And Conversions
After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair's Alex Stein shares his findings.
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]