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“Digital” is fundamentally transforming marketing. Consider:
The adaptability of content when A/B testing and personalisation are applied.
The increased adjacency of marketing and other departments, such as IT and sales.
The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them.
The precision that data affords us in our decision-making and audience targeting.
Learn how to transform your organisation and customer experiences through technology-powered marketing. Attend MarTech: The Marketing Technology Conference in London 20–21 October.
The MarTech agenda will provide ideas and fresh perspectives for those who thrive at the intersection of marketing and technology. Past attendees rave about the benefits of attending MarTech, and so will you!
MarTech Is Just Around The Corner
Don’t miss out on this unique opportunity to learn from and connect with marketing technologists from around the world. Register now for an All Access Pass and pay the pre-conference rate of £995, a £100 savings off on-site rates.
Learn strategies to best leverage technology-powered marketing and succeed in a digital world. Register today for MarTech!
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.