Google’s virtual try-on adds shoes, expands internationally
The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.
Consumers don’t trust the first search result – and AI use surges: Survey
With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.
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Campaign Type added to Google Ads Channel Performance report
Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.
Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’
OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Meta cuts political ads across the EU
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Consumers don’t trust the first search result – and AI use surges: Survey
With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.
[TODAY] Live Generative Engine Optimization training with Will Scott
Don't miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
DOJ and Google wrap up ad tech monopoly hearing
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
YouTube launches Activation Partners program
YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.
Google testing AI-generated descriptions for search snippets
Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Brand protection is growth protection in an AI Search world
Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.
Google Search serving issue in some locales
Google confirmed a data center issue impacting serving some search results in some regions.
New Bing Places for Business is live
A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Aashna Makin’s experience of when best practices backfire
Aashna Makin shares how a costly early-career mistake taught her the power of ownership, context, and careful campaign management.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
Google reviews & SEO: Advanced strategies that scale
Google Reviews impact local rankings, trust, and CTR. Learn advanced tactics to earn, manage, and leverage reviews for enterprise SEO success.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Google to phase out Call-Only Ads by 2027
Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.
Google Ads copywriting with AI: Getting the prompt right
Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.
AI Max for Search: Everything you need to know
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
Meta unveils Business AI and new generative tools
Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.
Spotify opens ad inventory to Amazon and Yahoo buyers
Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
How to create product demos that convert and differentiate your brand
Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.