Google launches seasonal bid adjustments for app campaigns
Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
This spam update took just under 27 days to fully roll out and is now complete.
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Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
This spam update took just under 27 days to fully roll out and is now complete.
Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Negative Google review? Respond strategically to protect your reputation, rebuild trust, and turn unhappy customers into loyal advocates.
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
This change does not seem to be a bug, but rather an intentional change to how Google serves search results.
The removal of the num=100 parameter triggered sharp drops in Google Search Console impressions, rankings, and keyword visibility.
AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.
Google added two new options for merchants to add new Google store widgets to their websites.
Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.
Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
This aims to make Google Discover more publisher and creator friendly.
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.
Not without a content supply chain that can keep up.
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend.
Google will automatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.