Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Videos: Comparing Cortana & Siri & Google Now

cortana-600px Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft's answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo comparison a little more, so we will post that first followed by the CNet review. Gizmodo has not made their video embeddable, so you need to view it on Gizmodo.com. Here is the CNet video: [...]


Analyst Gives Both Google Now And Siri A “C+”

Siri logo Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of "controlled" and "uncontrolled" conditions, Munster and his team tested and compared the two "assistants." Munster gave Google Voice Search/Now a C+, an improvement from the D- it received a year ago. Siri received the identical C+ grade, up slightly from a C last year. It may well be that Google Voice Search/Now and Siri have achieved some level of parity in their ability to understand a [...]


Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me”

apple-siri A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, Apple's iPhone voice application. According to the story, Bennett did voice work for the software company ScanSoft in 2005. CNN says ScanSoft was then purchased by Nuance Communications, a company that is credited with providing Apple the technology behind Siri. Bennett told CNN.com reporter Jessica Ravitz that she remained quiet about being the voice of Siri until now because she was unsure if she wanted the attention. "I really had to weigh the importance of it for me personally. [...]


Local Voice Search Wars And The Opportunity For Businesses

siri-google-voice Since the official inception of mobile voice search with Apple's launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri's initial inadequacies and obvious voice recognition challenges, savvy multitasking mobile consumers are finally adopting the technology to find the best nearby restaurant, an urgent care center or a plumber in a pinch. Why? It's fairly intuitive, really. Many folks search on the go and can speak faster than they can type and need both hands free in this 24/7 world. As voice search becomes mor [...]


With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search

Apple's new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a new place within the tool. Supporting Role, Not Starring Role, For Bing After last year's disaster of iOS 6 switching from Google Maps to Apple's own maps, Apple might perhaps be downplaying this latest Google swap-out. If you visit the Siri page at Apple, there's no mention of Bin [...]


Apple Takes Siri Out Of Beta

9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri. If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label. Here is the iOS 7 Siri page: Here is the old iOS 6 Siri page: About two years ago, we reported on some controversial issues with Siri related to Siri not being able to find abortion clinics. Back then, Apple gave the New York Times a statement reading: “Our customers want to use Siri to find out all types of in [...]


Apple Siri On Google Glass: “That Glass Is Half Empty”

ok-glass-on-apple-siri2 The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, "okay glass," Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here they are in text format. "Stop trying to strap me to your forehead. It won't work." "I think that Glass is half empty." "I'm not Glass. And I'm just fine with that." "Glass? I think you've got the wrong assistant." "Very funny, (name). I mean, not funny 'ha-ha,' but funny." "Just so you k [...]


Tempo “Calendar Assistant” Uses Search Like Google Now

Tempo calendar app Smart calendar app Tempo announced a $10 million "series A" funding round this morning. The app aims to replace the native calendar apps on smartphones. Needless to say, that's a tall order. However, the technology behind the app is derived from the same US Defense Department (DARPA) SRI-led research that produced Apple's Siri and Yahoo's Summly, among a few other "assistant" apps and services. As part of the Tempo investment round, Norman Winarsky, VP of SRI Ventures, has joined Tempo's Board of Directors The original DARPA project was called CALO, which stands for Cognitive Assis [...]


Apple Makes Bing The “Default Search Engine” For Siri

bing-siri-featured One of the things that you might have missed if you weren't paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia -- and Bing. From a search perspective that's potentially huge news. I'm speculating that you'll still be able to ask Siri to "search the web" and it will use whatever search engine you've chosen for Safari (still Google unless changed by the user). However Siri is now much more a legitimate "search engine" with Bing as the index. Integration of web search more directly in [...]


Will Mobile Apps Be Google’s Undoing? (Hint: No)

mobile-apps-search-featured The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is "As Web Search Goes Mobile, Competitors Chip at Google’s Lead." The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones people go directly to apps such as Amazon, Kayak or Yelp. As a basic matter, that's accurate. However, quoting Danny Sullivan, the story also acknowledges that there's still a great deal of mobile search activity, which is dominated by Google. Indeed, accordin [...]


Will Google Now For iPhone & iPad Boost Google Search App Usage?

Google Now for iPhone & iPad Engadget spotted and has archived a promotional video that suggests the Google Search App for iOS may be gaining Google Now support. That support might help boost usage of the Google Search App, which barely makes the iTunes Top 100. Google Now No Longer Android-Only? Google Now is Google's predictive search assistant, which tries to anticipate answers to things before you ask, such as travel times to destinations you frequent. Google Now is available for newer Android devices but not for the iPhone. Late last year, after two months of delay, an upgraded Google Search App was approve [...]


Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple

apple-google-featured Last year the FTC asked Apple to disclose the terms of Google’s "default" search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge, none of that information made it out into the public eye. However, at approximately the same time, an analyst at Macquarie Capital estimated that Google was making $1.3 billion annually in paid search revenue from iOS devices. Macquarie speculated that Google returned about $1 billion of that to Apple as part of the agreement that made Google the default search engine on the S [...]


Ever Wanted To Be Siri? Apple Seeks A Writer

By now, everyone's used to Siri's wit. Tell her you love her, and Apple's Siri digital assistant may respond that all you need is love -- and an iPhone. Or that it will never work out. And she's got jokes for a variety of other queries. But who's the woman behind Siri? Or the man? Or the team? Because there are people, and Apple's hiring someone. Spotted via Zach Seward, Apple's apparently seeking a "Siri Writer." From the post on LinkedIn: We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ w [...]


Study Hints At Long-Term Siri Threat To Google In Mobile

siri-featured Apple Insider is reporting, based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That's partly a result of the switch from Google's local data in Maps to Apple's own mapping data. However another part of the change is probably the addition of more non-Google sources of structured data to support Siri. In Piper Jaffray's previous study it found that Siri used Google or Google data to answer 60 percent of queries. Now that number has dropped to 30 percent. The chart below (via Apple Insider) illustrates who "w [...]


Google Maps Is Back On The iPhone: Native iOS App Released

google-maps-ios-iphone-featured Google has released its long-awaited map app for the iPhone. And it delivers all the expected features: voice-guided turn-by-turn navigation, traffic, public transit, Street View and so on. It's better than Google Maps for Android because it has been built or rebuilt "from the ground up" and didn't grow by accretion. The bottom line: it delivers. Yet it's also not 100 percent satisfying (at least in my initial test). I'm not sure what I was expecting. It's not integrated with Siri. You can't say "I need directions to San Francisco" and be taken to Google Maps, as you once could. Instea [...]


Grokr & Expect Labs: More Mobile Search Insurgents Appear

Grokr weather Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I've spoken to no less than four companies that say they are trying to reinvent "mobile search" for smartphones or tablets. I would almost guarantee there are more out there as well. These companies either believe Google is vulnerable in mobile or say they're trying to bring a fresh approach to content discovery that goes beyond what they believe has been done to date on mobile devices. A More Visual Approach Last week I wrote about KickVox, a new mobile search a [...]


“Google Now” Moving Well Beyond Search, Becoming Mobile Assistant

Google Now cards list Almost exactly three years ago then Google employee Marissa Mayer described "the perfect search engine" in an interview with IDG News. She said it would be one "that could understand speech, questions, phrases, what entities you're talking about, concepts. It would be able to search all of the world's information, [find] different ideas and concepts, and bring them back to you in a presentation that was really informative and coherent." Mayer went on to add: There are a lot of different aspects of research that need to go into building that search engine. You need to understand speech. You [...]


What’s The Best Smartphone? Google’s New iOS Search App Says Decide For Yourself

best smart phone Got the new Google Search app on your iPhone or iPad? Here's a trick. Ask it, "What's the best smartphone?" The app will politely decline to say. The app will reply in one of two ways that I've found: "No one phone is right for everyone." "You'll have to decide for yourself." Don't have the app? Here's a video I made with both answers: [youtube width="560" height="420"]http://www.youtube.com/watch?v=sYH18JUFy04[/youtube] I'm guessing that Google decided to avoid an embarrassment Apple had earlier this year, when Siri was found to be suggesting phones other than the iPhone as the [...]


Infographic: SEO For Siri & The Mobile Search World

Searching with Siri It's been just over a year since Apple's Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn't cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers. The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to bette [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide