Mobile Answer Engines Battle Search Engines

Oct 20, 2009 at 2:39pm ET by Greg Sterling

A class of mobile "help" or "answer engines" has arisen as an alternative to traditional search engines. They hold out the promise more efficient, relevant or direct responses to queries than search engines can provide on the small screen. In several cases they involve the use of live human agents or a community of users to answer questions. Examples include Aardvark, ChaCha and kgb Answers. This "community answers" capability is also nascent within Facebook and Twitter. Also in this category is the yet to launch "personal assistant" Siri, which taps artificial intelligence rather that rea [...]

Filed in: Google: Mobile, Search Engines: Answer Search Engines, Search Engines: Word Of Mouth & Buzz Search Engines, Search Marketing: Mobile

SEMPO Says Time To Get Serious About Mobile Search

Sep 11, 2009 at 9:48am ET by Greg Sterling

SEMPO yesterday released a "POV" white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO's Emerging Technologies Committee, the report asks (and seeks to answer) several key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, [...]

Filed in: SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

JumpTap Launches Advanced Mobile PPC Marketplace

Apr 15, 2009 at 9:17am ET by Greg Sterling

This morning mobile search provider and ad network JumpTap launched "tapMatch" a new PPC marketplace for mobile phones. It accommodates both display and text ads -- including both search and contextual advertising -- across major carriers and a range of partner sites in the US and Europe. According to the company it offers the most advanced targeting capabilities of any mobile ad marketplace currently available. One can target by a wide range of parameters that include content, keywords, demographics, handset type, carrier, location and publishers. The following video illustrates the creati [...]

Filed in: Search Engines: Mobile Search Engines, Search Marketing: Mobile

comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily

Mar 16, 2009 at 1:48pm ET by Greg Sterling

Metrics firm comScore released mobile internet usage data earlier today. It indicates significant growth in the numbers of people accessing the internet from their mobile phones vs. a year ago. The company says that today there are just over 63 million mobile web users in the US and 35 percent of them are online via their handset daily. The daily mobile internet user population has more than doubled in one year: I've written up the findings in some detail on my LocalMobileSearch blog. While the highest frequency users are on smartphones and the iPhone in particular, comScore says [...]

Filed in: Search Engines: Mobile Search Engines, Search Marketing: Mobile, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News

The Big List of 2009 Marketing Predictions

Jan 6, 2009 at 6:00am ET by Matt McGee

If you've been thinking about what's in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what's around the corner. To that end, here's a big list of articles and blog posts where writers have shared their forecasts, predictions, and/or resolutions for the new year. A couple are (an attempt at being) humorous, some are completely serious. Either way, this might help you focus your own thinking on what's in store for 2009. Search Marketing Find Resoluti [...]

Filed in: SEM Industry: General, Search Marketing: General, Search Marketing: Local Search Marketing, Search Marketing: Mobile, Top News

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