In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how and why search, display and video will continue to show a positive curve.
Display: Audience Buying In Prime Time
When it comes to display, it’s obvious that the driving force behind its growth is data.
Gerry Bavaro, Chief Strategy Officer of Resolution Media, says, “Audience-based planni [...]
Related Topics: Channel: SEM | Search & Display | Search Ads | Search Ads: Video | Search Marketing | Search Marketing: Mobile | SEM Industry: Stats