May 1, 2012 at 11:21am ET by Greg Sterling

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]

Mobile SEO Is A Must For Acquiring Mobile Shoppers

Apr 23, 2012 at 12:01pm ET by Sherwood Stranieri

Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. There isn't a need to tie promotional activities back to branding metrics, or tricky-to-quantify engagement on the site ("Do we want more page views, or do less views mean the site delivered on the first try?") Thanks to that clarity, store owners keep a close eye on their data, and have probably seen mobile devices show-up on their radar a lot more than they used to. Combine that with the buzz around smartphones, and the idea of a store ap [...]

Building Mobile Landing Pages That Succeed In Mobile Search

Mar 26, 2012 at 12:06pm ET by Sherwood Stranieri

Inertia is always a problem when you're starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far too many of them are sitting on the sidelines. Fortunately, there are a few vendors out there offering a shortcut to the mobile Web: a turnkey publishing platform that allows a marketer to quickly deploy mobile landing pages. The question is: how effective are these pages in the context of mobile s [...]

Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

Mar 26, 2012 at 8:26am ET by Greg Sterling

Marin Software has released "The State of Mobile Search Advertising." It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there's triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google's paid search clicks in the US by the end of this year. Marin also estimates that nearly one-quarter (23 percent) of "Google’s US paid-search spend [by December 2012] will come from mobile campaigns." These are remarkable statements [...]

Is Apple Is About To Launch A New Global Search Engine?

Mar 20, 2012 at 9:57am ET by Andy Atkins-Krüger

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine -- but for that message, a teaser alone just wasn't credible. But when I added the word "Apple" to the headline, it completely changed its dynamics -- just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23 [...]

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