Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
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ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Redefining SEO: AI Overviews and the road ahead
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.
4 of the best technical SEO tools
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.
How content is critical to a winning ecommerce strategy
Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.
LinkedIn rolls out post boosting for Lead Generation
LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.
Google pilots Business Links to boost Search Ad engagement
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
NerdWallet reveals costly Google SEO visibility challenges
NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results.
Google rep’s unauthorized ad changes spark advertiser concerns
Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.
Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic
Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
18 creative ways to cut your cost-per-click
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google Ad spend grows despite AI changes
Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
How to implement a PPC campaign
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Google upgrades Call Ads to Responsive Search Ads format
You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
SMX kicks off in two weeks… don’t miss out!
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
An in-depth guide to technical SEO optimization
If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
Google Search Console performance report bug causes panic
Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
Advanced SEO: How to level up your keyword strategy
Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.
YouTube adds channel-level ad category blocking controls
Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.
How to set goals for your SEO team
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.