The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
Get the newsletter search marketers rely on.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
Stay ahead of the political ad wave with AI-Powered Precision
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
Learn on-page and technical SEO best practices and performance optimization techniques.
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
Artificial Intelligence Optimization (AIO)
Explore emerging AI trends and practical applications for enhancing digital asset management.
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.