Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
Google Analytics is a free web analytics tool that provides users with insights and reports on website traffic. The service is housed within the Google Marketing Platform.
Features include analytics intelligence, reporting, data analysis and visualization, data collection and management, data activation, and integration with other Google products.
Google Analytics was launched in 2005 after Google acquired web statistics platform Urchin.
We invite you to read our guides and tips for using Google Analytics, along with the latest news and feature updates.
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.