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The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute.
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.