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Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits...
5 ways to capitalize on Google Tag Manager
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to...
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her...
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns....
Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model,...
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Locadium: a new ‘point solution’ to monitor GMB listings changes
Tool from LocalSEOGuide tracks changes to local listings on Google....
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or...
How to track conversions like a pro
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can...
Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google...
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search...
Google Data Studio now connects to Search Console
Build more flexible reports and combine Search Console data with other data...
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his...
5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right...
6 common PPC reporting mistakes that can make you look terrible
Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search...
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to...
New wave of referrer spam wrecking Google Analytics data
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral...
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO...
