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Google: Analytics


Google: Analytics

  • Latest

Google’s newest version of Analytics (GA-4) is here

Learn about the significant changes in GA-4 and what it means for your...

Digital Marketing Depot | Mar 24, 2021 at 2:42 pm ET

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...

George Nguyen | Jan 7, 2021 at 1:55 pm ET

How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...

Colleen Harris | Dec 16, 2020 at 11:12 am ET

 

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets....

Richard Fergie | Nov 9, 2020 at 1:35 pm ET

Meet Google Analytics 4: Google’s vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...

George Nguyen | Oct 14, 2020 at 8:00 am ET

Replay: CCPA enforcement is here. What marketers need to know

The California Attorney General estimates compliance costs could reach $55 billion....

Ginny Marvin | Jul 16, 2020 at 9:00 am ET

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Available in App + Web properties, automate audience creation based on predicted...

Ginny Marvin | Jul 13, 2020 at 3:23 pm ET

How to create new Google Shopping insight reports in Data Studio

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...

Andrew McGarry | Jul 8, 2020 at 8:36 am ET

Google tests showing Analytics data in Search Console with ‘Insights’

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your...

Barry Schwartz | Jun 29, 2020 at 11:30 am ET

17 ways PPC can help your business survive economic crisis

Nimble, measurable, and cost-effective ways to market in challenging...

Sponsored Content: Optmyzr | May 4, 2020 at 7:30 am ET

Several WordPress SEO plugins are on the fritz

Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following...

George Nguyen | Mar 5, 2020 at 3:09 pm ET

CallRail adds call analytics integration with Google My Business

Call tracking makes more data available to marketers than GMB insights....

Greg Sterling | Jan 21, 2020 at 9:15 am ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...

Tim Jensen | Jul 29, 2019 at 1:40 pm ET

SMX replay: Create dashboards that inform and persuade

Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and...

George Nguyen | Jul 9, 2019 at 2:38 pm ET

Google says image search referrals will not get new source URL (but forgets to tell us)

The company teases publishers with more traffic data and then retracts that...

Barry Schwartz | May 17, 2019 at 9:38 am ET

How to know when it’s time to pay for search analytics tools

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what...

Amy Gesenhues | Jan 29, 2019 at 12:27 pm ET

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...

Wendy Almeida | Dec 27, 2018 at 8:00 am ET

Google Analytics admin emails sent to Search Console users in latest bug

Google said it has fixed the bug that was active between Nov.12 and 13....

Ginny Marvin | Dec 7, 2018 at 8:30 am ET

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL...

Ginny Marvin | Dec 4, 2018 at 9:33 am ET
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