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A basic SEO audit for small businesses
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get...
5 ways to avoid duplicate content and indexing issues on your e-commerce site
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best...
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card...
How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data...
Google Search Console query reports now exclude ‘anonymous query’ data from chart totals
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals....
Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important...
A checklist: Important SEO points to cover in a content campaign
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and...
Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has...
Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are...
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
Google rolls out updates to give users easier access to privacy controls
Will easier access to privacy controls cause headaches for marketers who rely on activity-related...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
5 Google Optimize tests to take AdWords to the next level
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...
Getting results from your website means asking the right questions
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new...
