Google Analytics
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Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
10 Google Analytics 4 settings to check before the holiday season
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
GA4 gets new homepage experience, 5 new features
Google is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
How to make a Google Analytics 4 custom report in ~30 seconds
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works vs. Universal Analytics and what the differences mean for conversion tracking.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google updates privacy threshold for Analytics Search Queries report
Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.
3 valuable Google Analytics 4 reports for SEOs
It's time to set up your SEO reports in Google Analytics 4. Here are three common and useful reports to get started with.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
GA4 now shows Performance Max and Smart Shopping data
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.