Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
Search features
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Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
Google’s new snippet settings give webmasters control over their search listings display
Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search results.
Google Search Console adds Datasets to enhancement reports section
Check out this new report within Google Search Console and if you don't see it, do not panic.
Google cracks down on some review rich results
If your review rich results in Google search disappear, here is maybe why.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Lessons I have learned from adding FAQ schema: A test of 1,000 keywords
FAQ snippets take more space in SERP and that can keep you on top.
Video: Mary Bowling on the growth of local SEO and importance knowledge panels
What a fun discussion with this local SEO legend, who has devoted her life to helping small businesses succeed.
Google testing tools now support evergreen Googlebot
After three months, the Google testing tools are now using the latest version of Googlebot.
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.
‘Get a Quote’ button added to Google business local knowledge panels
If you have Google My Business messaging turned out, you may start getting more messages from searchers.
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and nutrition.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Google deprecates social knowledge panel markup support
Be on the lookout for changes to your knowledge panels.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Google Search Console adds search within markup and copy with tweaking
Check out these two new features in Google Search Console.
Are Google knowledge panels with attributions on the rise — or not?
It's not clear, yet, if there's been any change in the way Google attributes and links to our content.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red handed.'
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Google adds Googlebot desktop vs. mobile selector for Rich Results test
Here is a new way to test to see if your site has issues with Google's mobile-first indexing.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending.
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph.
Here’s what you need to know about image optimization for SEO
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Google Merchant Center to deliver real-time search results
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
SearchCap: Google blog comments & People also ask in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nofollow couldn’t save the Google webmaster blog from comment spamJan 14, 2019 by Barry Schwartz Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own […]
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real time.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]