Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Topic: Business-to-business
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
How AI is radically reshaping marketing budgets
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
LinkedIn Message Ads: Everything you need to know
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Prioritizing SEO strategies: Where to focus your efforts
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.
Evaluating technical SEO data: Key segmentation approaches
Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Report: LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.