Stop chasing Reddit and Wikipedia: What actually drives AI recommendations
AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility.
Topic: Business-to-business
AI-forward campaigns are a B2B growth gold mine — if you’re patient
B2B buyers are influenced long before they search. Here's how AI-powered Google Ads campaigns build demand early — and pay off over time.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
7 ways to use storytelling in a business blog
Practical ways to structure blog content so it’s easier to read, holds attention, and leads readers toward action.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Own your branded search: Building a competitive PPC defense
Competitors and review sites are bidding on your brand. Here's how to structure PPC campaigns that protect revenue and high-intent traffic.
What it takes to make demand gen work for B2B and ecommerce
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
Does llms.txt matter? We tracked 10 sites to find out
We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
How to use LinkedIn targeting in Microsoft Advertising
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
Why SEO annual plans fall apart – and how to build one that holds up
Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.
A dark landing page won our A/B test – here’s why best practices got it wrong
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
LinkedIn introduces Reserved Ads, ad personalization, new AI tools
LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger feed visibility.
Reddit Traffic Finder: Subreddit finder and traffic analysis tool
Find Reddit posts ranking on Google and the communities your audience trusts. Get traffic insights, timing data, and ready to use post suggestions for free.
Use content chunking to structure information for better UX, rankings, and AI visibility
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Adrienne Shavers talks blog blunders and ad copy chaos
Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass
Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?