Topic: Brazil

Pinterest Evolving Into A Personalized Search Substitute

This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a “scrap-booking” site (its origins) or even a […]

Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and […]

World Cup 2014 Google Logo Day 2 Mirrors Opening Ceremony With Dancing Trees & Drum

Today’s Google logo continues the FIFA 2014 World Cup celebrations with a dancing tree and drum-playing letter “e” to mimic Brazil’s World Cup opening ceremony. From the Google Doodle homepage: The World Cup opening ceremony was so inspiring–and what an unbeleafable coincidence–our next doodle has a dancing tree person too. Congrats Brazil! Same as yesterday’s […]

Why You Don’t See “World Cup” Ads On Google

Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was […]

Google Adds Street View Tours Of World Cup Stadiums

With the World Cup just a week away, Google has expanded its Street View imagery to coincide with the biggest sporting event on earth. Available today is new imagery inside all 12 stadiums that will be used during the tournament. You can do a 360-degree spin from the center of the pitch, or move your […]

Founder: OpenStreetMap Already As Good Or Better Than Google Maps

Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based mobile ad network Thinknear. Not long ago […]

SearchCap: The Day In Search, January 27, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content […]

SearchCap: The Day In Search, December 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]

New Google Trends Topic Reports Designed To Deliver More Accurate Results

Google Trends is rolling out new topic reports designed to deliver more accurate results, as well as offer topic predictions within the reports. Using Google’s example, now when a user searches for “rice” in a trends report, they will see topic predictions like “Rice University” and “Rice Cereal” to better qualify the search topic. To […]

SearchCap: The Day In Search, November 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, […]

Bing Ads Expands To 5 Southeast Asia Countries

As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geographic targeting capabilities for existing customers to reach users in Southeast Asia. Microsoft […]

PPC

Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]

Google Adds Waze Traffic To Maps App, Search To Waze

The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […]

Bing Ads Goes Live In Australia And New Zealand

After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into search advertising. Steve Geelan, National Sales Director, MMN & Bing at Mi9 said […]

SearchCap: The Day In Search, July 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get […]

SearchCap: The Day In Search, May 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking […]

SearchCap: The Day In Search, May 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]

Free Google Shopping Listings To End Worldwide July 11th

On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run Product Listing Ads to promote their products on Google Shopping. […]

Governments Across The Globe Are Making More Requests To Remove Content From Google Services

According to a new Transparency Report released today, Google received 4,096 government requests to remove 42,249 pieces of content during 2012. The purpose of Google’s Transparency Reports is to record the number of worldwide government requests to censor content on Google services, and offer insight into the amount of censorship happening across the globe. The […]

Google Streamlines AdWords Rules On Using Trademark Keywords

Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result […]

SearchCap: The Day In Search, February 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]

Google Switches To Paid Shopping Results In 11 New Countries

Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech […]

Up Close: Using The “News Keywords” Tag For Google News

It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as […]

SearchCap: The Day In Search, October 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal Rates The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company […]