Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Topic: Brazil
Google drops Web Stories from image results, Google Discover carousel view and more
Google changed where Web Stories show in Google Search and Google Discover - a long time coming...
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
8 new and updated Pinterest products for advertisers
The new and improved tools have been designed to help brands better connect with the Pinterest audience.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
Google News Showcase coming to the US and updates to follow tab on Google News
Plus, Google re-announced the Google Reader Revenue Manager.
What is LinkedIn?
LinkedIn is a social network founded in 2003, now owned by Microsoft. LinkedIn is a social platform like Facebook, Twitter, Instagram, and the like, but unlike these other platforms, it is focussed on business. It is a networking platform for professionals to connect, learn, and share knowledge. It is designed to allow people to create […]
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Microsoft Advertising extends Shopping campaigns to more markets
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Google News Showcase now available on desktop, adds enhanced panels on mobile
If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop traffic,
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas.
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Google agrees to start paying for news content
Germany, Australia and Brazil are the first three countries, with more coming.
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There's still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.