Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
Topic: Business intelligence
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
Analytics Recommendation: Google Data Studio
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all the time. If you want […]
Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]
Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
SearchCap: AdWords expanded ads, Google Maps UI changes & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expanded text ads are live, and device bidding & responsive ads for native roll outJul 26, 2016 by Ginny Marvin Standard text ads will no longer be accepted as of […]
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
AdWords Drag-And-Drop Report Editor Officially Rolling Out
Make pivot tables and charts on the fly. Full rollout is expected to take months.
Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device […]
The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well — after all, few stakeholders make […]
Guide To Analytics Software Platforms: 25 Analytics Tools Compared
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]
Apple Buys Indoor Location Company, What’s It Up To?
This weekend the Wall Street Journal reported that Apple had paid roughly $20 million for a company called WifiSLAM. The company was an early stage startup that had raised roughly $1 million in angel investment. It appears to have had some ambitious plans, according to a company description on AngelList: We are building the next […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Google Enhances Analytics Intelligence Tools
Last year, we covered Google Analytics’ launch of Google Analytics Intelligence, an engine that helps the analyst by applying data mining and other techniques. Today, Google Analytics announced a major upgrade to the intelligence engine through a feature called “Major Contributors.” From the Google Analytics blog post: “When Google Analytics detects causes to a major […]
Build Out Your PPC Toolbox With Non-PPC Tools
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
Social Engagement: Making Content Interactive
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by […]
Google Analytics New Features: Intelligence Engine, Custom Alerts & More
Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says can help search marketers drive smarter data insights. Here’s a rundown of the new features, and why they’re important.
SearchBiz: Mehdi Moves Up At Microsoft; Should MSFT learn from Ask?; Top 25 People On The Web; Google & The NSA
With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Ask.com. Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through […]
Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another one to Facebook. And more in […]
Google Hot Trends, Yahoo Buzz Index: Tracking Tools For Traditional Marketing
Search Engine Journal compares Google’s recently introduced “Hot Trends” database with the Yahoo Buzz Index. (Barry Schwartz wrote extensively about Hot Trends previously.) These tools, while fun and interesting, are also potentially important as business intelligence and data mining tools and increasingly useful to track the efficacy of offline marketing. Whatever their problems and challenges […]
Experian Acquires Hitwise For $240 Million
Experian has acquired Hitwise for about $240 million. Experian posted and Hitwise posted their respective press releases on the announcement.
ZoomInfo Offers Free Company Profiles
ZoomInfo today launched its Business Information Search Engine, a service that offers information on more than 3.5 million companies. Although the company profiles are similar to those offered by Hoovers.com and other subscription-based providers, ZoomInfo business profiles are free. The profiles also differ in how they’re compiled. While most business information providers laboriously compile information […]