The 20 most popular social media platforms
Discover the 20 top social media platforms with key stats and tips to choose the best channels for your brand's growth.
Topic: Etsy
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Google expands Demand Gen tools to drive faster YouTube conversions
Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.
The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
How Google’s Universal Commerce Protocol changes ecommerce SEO
Product feeds, structured data, and Merchant Center now determine visibility in Google’s AI shopping experience. Here’s the new SEO playbook.
Google outlines AI-powered, agent-driven future for shopping and ads in 2026
Google’s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
Google and AI slop are ruining Thanksgiving for food bloggers
Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Etsy sellers to pay 30% higher transaction fees beginning in April
A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
SearchCap: Digital agency survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Recent Headlines […]
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]
New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But […]
Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords’ Future On Q3 Call
Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October 17), the company used its earnings call to share thoughts on its success thus far, and its future vision for the product. Additionally, Google execs came out with some tidbits about the status and future of other elements of its […]
SearchCap: The Day In Search, September 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Search & Social Engines Are Using Semantic Search The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and […]
Etsy To Bankroll Product Listing Ads For Its U.S. Sellers
Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating […]
5 Social Sites You May Not Have Heard About (Yet)
Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social […]