If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Topic: Greg Finn
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their clicks.
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
SearchCap: AdWords parallel tracking, Google Attribution & local search updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand […]
SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 AdWords extensions now eligible for call-only ads Sep 21, 2017 by Greg Finn Account-level extensions will be eligible to display automatically with the ad type. 3 behavioral stats for retailers […]
SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]
SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP links at large: What’s a publisher to do?Sep 14, 2017 by Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages […]
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some […]
Danny Sullivan: My new role as advisor for Third Door Media
Search Engine Land continues on strong, with an outstanding team in place.
SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We sent 9M web spam messages in 2016, more than double 2015 totalApr 19, 2017 by Barry Schwartz While more messages were sent, Google said they received less than half […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
SearchCap: Bing Ads app installs, Google link penalties & Veterans Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative […]
SearchCap: Google restricts Keyword planner, quality score changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially throttling Keyword Planner data for low spending AdWords accountsAug 13, 2016 by Greg Finn Not a big AdWords spender? You may notice a lack of data in your Keyword […]
SearchCap: Google AdWords design, Yelp & TripAvisor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
SearchCap: Google Trips app, Bing image search app & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
SearchCap: Google AMP Errors, Nofollow Links & AdWords Health
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]
SearchCap: Google AdWords Extensions, Google Voice Search Faster & Google Search App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Voice Search In Google App Now 300 Milliseconds FasterSep 24, 2015 by Barry Schwartz Google makes voice search feel “blazingly fast” and improves voice accuracy within the Google App. Local […]
SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]
2014 US Search Awards Now Accepting Entries
The US Search Awards are now accepting entries for this year’s awards ceremony scheduled on October 8 in conjunction with Pubcon in Las Vegas. Recognizing US based organizations, agencies and individuals doing search and digital marketing, this is the second annual US Search Awards ceremony. The event will include 20 different award categories, ranging from […]
US Search Awards Names Search Engine Land Best Blog Of 2013
Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search industry. With more than 22 different […]
Developing Better Search A Key To Facebook’s Future
During last week’s Facebook earnings call COO Sheryl Sandberg argued that the company could and would compete for marketing dollars “throughout the entire marketing funnel.” That is, from branding and awareness at the “top” of the so-called funnel to “demand fulfillment” at the “bottom.” Below is the quote in broader context: We believe we are […]
SearchCap: The Day In Search, January 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]
How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO
A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning […]
SMX East 2011: Facebook Ads, Meet Search Ads
Facebook Ads, Meet Search Ads Presentations from SMX East – NYC, NY, September 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing […]
SearchCap: The Day In Search, October 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Digg’s Irrelevance, Facebook’s Timeline, Marketing Diversity & More One thing’s for certain in the online marketing industry: change. That was the frame for our “Discussion of the Week” […]
SearchCap: The Day In Search, August 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s ‘Like’ Button Declared Illegal In Germany Citing violations to the countries strict privacy laws, the Independent Center for Privacy Protection (ULD) called for all Facebook ‘like’ plugins to be removed […]
SearchCap: The Day In Search, June 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where To Use Twitter’s New Follow Button This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts. This button joins […]