Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Topic: Marketing
Google to close Google+ after 7 years: A look back at the impact it once had on Google search
This should come as no surprise, Google is closing down Google+ over lack of use and security issues.
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
SearchCap: PPC shopping ads and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven […]
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
Want to speak at SMX London? Here’s how
SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about […]
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
SearchCap: Google shortcuts, SEO myths & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shortcuts use personalization and rich content to build next-gen local discovery toolMay 4, 2017 by Greg Sterling Machine learning-driven results entirely bypass the traditional search box. Search in Pics: Google […]
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […]
Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]
Nominations wanted for our Naughty & Nice list
Again this year, we'll point our virtual spotlight at those who deserve a candy cane -- or a lump of coal -- because of what they've done in marketing, advertising or search.
Don’t miss your last chance to save big on MarTech Europe
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and […]
SearchCap: Google AdWords exam, iPhone keyboard & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Mar 23, 2016 by Lori Weiman In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman […]
Overstock Blames Change To Google Search Rankings For Hurting Its Growth
Overstock.com says it was hit by a change in Google's search ranking algorithm, hurting growth. Its stock dropped 18% based on the earnings report news.
Third Door Media Expands Martech Coverage With Newest Editorial Hire
Third Door Media is expanding its coverage of the fast-growing marketing technology space — “martech,” as it’s commonly called — with the hiring of a new full-time writer. We’re excited to announce that Barry Levine formally joins us today as our Martech Reporter. He’s been writing for us on a freelance basis for the past […]
How To Get Personal With Your Prospective And Current Customers
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is that at […]
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]
Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday.
SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo […]
Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce features in Analytics. The Shopping Campaigns report gives AdWords advertisers more insights into product […]
Ad Sizes For Ad Buyers
If you have decided to use online advertising for marketing, you need to know which ad sizes to use and which to avoid. If a salesperson calls, then plenty of bold claims will come your way about that company’s own ad sizes. Don’t listen to them! We’re here to help you sort the signal from […]
More April Fools: Everything From Tools To Make Your Video Viral To Free Nexus Phones
Yesterday, our editor in chief Matt McGee found a number of Google April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Not wanting Google to be the only one having all the April Fools fun, a number of other companies have released their own April 1st shenanigans. […]
Survey: Consumers Blame Brands For Bad Location Data
Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to discuss their behavior when they acted as consumers. Overall the marketers (as […]
Super Bowl 2014: How We Searched
I know, I know. Kids today are all about the hashtags and the Twitters; but it turns out, we’re pretty good multi-taskers and are still really into searching, too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and […]
Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […]
Google Adds Automatic Authorship With Google+ Sign In
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]
The Quintessential Marketer Scientist
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of […]
Google Glass Diary, Part 4: Local Search & Navigation
Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse at what Google had in mind for Glass. Even though Google described it as “an early concept video,” you can clearly see that local search and navigation was a key aspect of […]
93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for those in the local SEO […]
The BIG SMX West Preview: Why You Should Attend
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for […]
The EMD Update: Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains
The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results. Cutts said this will impact 0.6% of English-US queries to a noticeable degree. He added it is […]
Did Motorola Use A False Address To Slam Apple Maps?
Right as all the negative Apple Maps stories were coming out, Google’s Motorola division created an ad and Twitter campaign to argue that, unlike Apple Maps, Google Maps won’t get you lost. The campaign #iLost, also promoted on Google+, used a specific address as an example of one that Apple wouldn’t get right: 315 E 15th […]
The Google Dance Is Back
Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a […]