Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Topic: Philadelphia
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Your client sent ChatGPT SEO advice: Here’s how to respond
The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
4 impactful ways to use AI in content marketing
Discover actionable strategies for integrating AI in content marketing to boost efficiency, personalize at scale, and drive measurable results.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Small tests to yield big answers on what influences LLMs
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Understanding local search intent
What role does local intent play in Google SERPs?
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
Instacart rolls out off-platform Google Shopping ads for CPG partners
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience.
Understanding explicit vs. implicit searches: The key to dominating local SEO
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
Future of in-person events: Marketers likely to return in 2023
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade.
SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson […]
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks
Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Saint Patrick’s Day Google Logo Marks The Holiday With Irish Claddagh Symbol
Today’s St. Patrick’s Day Google logo celebrates the patron saint of Ireland with a green stained-glass style illustration featuring a Claddagh symbol – two hands holding a crowned heart. From the village of Claddagh, Ireland the Claddagh, commonly seen on rings, represents love, friendship and loyalty. Never actually canonized by the Catholic Church, St. Patrick […]
SearchCap: The Day In Search, February 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
SearchCap: The Day In Search, October 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]
Google Glass Diary, Part 4: Local Search & Navigation
Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse at what Google had in mind for Glass. Even though Google described it as “an early concept video,” you can clearly see that local search and navigation was a key aspect of […]
Google Glass Diary, Part 3: How Search Works On Google Glass
There are seven voice commands built into this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspect of Google […]
Hurricane Sandy Superstorm Resources
Trying to keep up with Hurricane Sandy? Below are a variety of resources which may help. Storm Tracking Google Super Storm Sandy Map Google Super Storm Sandy Maps: NYC Close-up ESRI’s Hurricane Information Map Weather.com Hurricane Tracker Local TV Live Stream Boston: CBS NYC: NBC Philadelphia: CBS Washington DC: Fox Washington DC: NBC Radio A […]
Sanity Saver: Seek Out Local Search Meetups In Between Conferences
I have attended many conferences in the last ten years, including Search Marketing Expo, Search Engine Strategies, and Internet retail events. Generally speaking, I’ve been pretty impressed with all of them. However, the reality is, these conferences are expensive. In fact, the average cost of attendance is around one-thousand dollars, not to mention the cost of […]
Hurricane Irene Swirling Around the Web
The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast […]
Google’s 12 Sitelink Experiment Returns
Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as […]
Bing Maps The Mall
Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is […]
Report: 58 Percent of SMBs On Social Media Sites, Most Have Only Limited Engagement
There’s been a boatload of survey data released in the past six months documenting the adoption of social media by US small businesses (SMBs). The numbers range from about 40 to 70 percent of SMBs reporting they’re using social media to some degree. Yet survey data aren’t always accurate because it’s challenging to get a […]
SearchCap: The Day In Search, May 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ireland Greeting A Google Street View Car Wouldn’t it be cool to know when a Google Street View car was planning on taking pictures of your office or home? Most […]
The Google News “Osama Death” Sample Highlights Some News Coverage Woes
Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go where Google didn’t — to […]
SearchCap: The Day In Search, February 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Results Get Localized & Personalized The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher’s location or past […]
Mapquest Introduces Transit, Walking Directions
Mapquest has introduced public transit and walking directions. It has had walking directions on mobile for awhile. The transit directions are limited right now to rail (including subway) and in only a few cities: Rail Transit Directions are now available in six major metro areas (NYC, Chicago, D.C., San Fran, Boston and Philly) all of […]
Bing Releases Version 2.0 Of iPhone App
Bing has released a new version of their iPhone app. This is a version 2.0 update and includes a huge array of new features. You can download the app by clicking here. Those features include: Quickly find the perfect restaurant based on your price range, cuisine, atmosphere, or location. Easily find great movies by name, […]
Bing Releases Huge Set of Upgrades: Maps, Local, Mobile, Travel, Image Search
At the Bing Search event in San Francisco today, Microsoft unveiled a dizzying array of nearly across-the-board updates and improvements for Bing online and mobile apps. Some are minor and some are more significant. Most of these upgrades and feature enhancements will be available starting today or later this month. There are in fact so […]