Topic: Singapore

PPC

Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]

SearchCap: The Day In Search, June 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy […]

Google Business Photos Expands To Europe & Asia

Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndication into the program. Now, this is available in more places around the […]

SearchCap: The Day In Search, May 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking […]

SearchCap: The Day In Search, October 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again Ask.com has 3.5 percent of the search market according to comScore. Ask.com CEO Doug Leeds told Bloomberg […]

Google Maps Adds 250,000 Miles Of Street Views In Their Largest Update In History

Google announced they have made their biggest ever street view imagery update by adding over 250,000 miles of roads around the world and doubling their “special collections” imagery. Google said they are increasing the street view imagery specifically in Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada. They have […]

SearchCap: The Day In Search, September 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]

SearchCap: The Day In Search, September 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]

Microsoft Updates Excel Add-On For Keyword Research And Optimization

Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]

Bieber Tops Bing’s List Of Most Popular Searches In 2011

First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at BingTrends.com. Bing.com also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 […]

SearchCap: The Day In Search, September 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google+ Search It seemed pretty odd that a social network from the leading search company, Google, didn’t offer a way to search through all its posts. But that […]

Yahoo Asia & More European Properties Transitioned To Bing Powered Results

The Yahoo Search Blog announced they have transitioned much of their Asian algorithmic search to be powered by Bing with the exception of Korea. Specifically, Asian Yahoo search users in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam will now get Bing powered results. In addition, they also migrated over more European countries […]

SEO

Yahoo Turns 16 Years Old

On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced by founder, […]

Google’s Legal Woes Not Impacting Brand: Survey

Google has had its share of negative press coverage over the past year. And one of the questions that reporters always ask is: how will this scandal or that investigation impact the perception or usage of Google in the market? In other words, does something like the WiFi privacy scandal in Europe or the antitrust […]

SEO

Too Late For Thanksgiving & Too Early For Diwali

So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.

Google Maps Privacy: The Street View & Wifi Scorecard

It seems not a week goes by without news of a new investigation into Google’s Street View service, or into Google’s collection of personal data via unencrypted WiFi networks that occurred over three years as Street View vehicles drove the world’s streets. It seems like one country opens an investigation just as another country ends […]

Report: Click Fraud Rate Up To 18.6 Percent

Click Forensics released their report on the overall click fraud rates for the paid search industry. They said click fraud was up from 17.4 percent last quarter to 18.6 percent in the second quarter of 2010. The findings of the report said: The overall industry average click fraud rate was 18.6 percent. That’s up from […]

Liveblogging The Google Nexus One Phone Launch

It’s Nexus One day! At least, that’s what we’re all expecting from the “Android Press Gathering” event that Google is hosting today. I’m attending it and will be liveblogging all the news that comes out of it. Not up to speed on the Nexus One? It’s the widely expected Google Phone, a phone that Google […]

Live Blogging Yahoo Investor Day 2009

It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. […]

SearchCap: The Day In Search, October 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]

Google Expands “Going Google” Enterprise Ad Campaign

Google has decided to extend and pick up the pace of its “Going Google” (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to “the U.K., France, Canada, Japan, Australia and Singapore” and appear “in train […]

Singapore Offers Cash Incentives To Build New Search Engine

Singapore launches contest for next-generation search engine from PhysOrg.com reports Singapore’s Agency for Science, Technology, and Research is managing a contest to build out “a next-generation multi-media online search engine.” What I find humorous about the contest is that they expect $100,000 and eight months to be enough time and money to be enough to […]