SearchCap: The Day In Search, February 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Building Instant Translator CompanionGoogle leaps language barrier with translator phone from The Times Online reports Google is working on a new tool that would bring instant translation to people. It appears that Google is a couple years away from this coming but they would build on their existing Google Translate and Google Voice features to create an instant translator. [...] The iPad As Platform For SEM & Social Media MarketingApple [...]

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SearchCap: The Day In Search, February 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two Simple Rules For Fixing High Bounce Rate PagesOf all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not [...] Microsoft Extends Bing Search Deal With FacebookThe Bing Search Blog announced Microsoft has [...]

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SearchCap: The Day In Search, February 4, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps To Add “Google Store Views”I received a tip from a New York retailer named Oh Nuts, that Google came to their store to take pictures for a new Google Maps product named “Google Store Views.” I was told that they took pictures of the inside of the store, every 6 feet, in all directions. They also took [...] Yahoo Sells “Non-Core” Asset HotJobs For $225 MillionThe HotJobs for sale rumor has been aroun [...]

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SearchCap: The Day In Search, February 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Digital Marketing Budgets To Increase In 2010Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels. The research was based on a survey of more than 1,000 companies around the world, [...] Third Annual Doodle 4 Google ContestGoogle announ [...]

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SearchCap: The Day In Search, February 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Inkbait”: A Case Study In LinkabilityIn the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, encourage and algorithmically reward. The reason for this is simple, linkbait generates editorial links which the search engines love. Knowing this and understanding the influence of universal search, the bounty placed on paid [...] Why You [...]

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