More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
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Where to find ideas for content your audience will love, look at and link to
If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.
SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant. Compare 16 […]
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
SearchCap: Bing Ads CPC, SEO platforms & software & search volume
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make […]
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
Enterprise SEO and cross-channel performance: Activation and integration
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google […]
SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
SearchCap: Top Google searches, more data in Search Console & Google Assistant expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
Top 10 local search insights of 2017
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
Introducing the Search Engine Land Community Corner
New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable.
SearchCap: Google audiobooks, local spam & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines […]
SearchCap: Google product reviews, voice search & SEO changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well […]
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
SEO ranking factors for 4 business verticals and what they mean for local businesses
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.
SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure […]
Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.
Google Posts can now be automated with new API support
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple […]
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
Announcing the shortlist of 2017 Search Engine Land Awards nominees
For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, […]
5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others -- are key to being a stellar staffer and to hiring one.
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.