SEO: Video Search
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your...
Report shows YouTube and Google video ranking algorithms differ widely
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than...
3 SEO tasks to start 2018 off with a bang
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some...
YouTube SEO 101: Get started optimizing video
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to...
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order...
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword...
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images...
7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay...
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize...
The 8 Most Common But Simple Missed Opportunities In Optimizing Content
These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...
The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video
Columnist Wesley Young takes a look at the Local Search Association's latest research on how consumers respond to video ads -- and how local...
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube...
Google Reports A 41% Growth In Mobile Searches For Movie Showtimes
According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile. ...
The 2 Types Of Rich Media Your SEO Plan Can’t Ignore
No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can't ignore images and video either....
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of...
Video Content For Ecommerce Sites = Improved Search Results + Increased Sales
After I mentioned adding videos to ecommerce websites in a recent article, a client asked about specific types of video they might use on their...