Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Google changed where Web Stories show in Google Search and Google Discover - a long time coming...
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
The platform's success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
The tech giant denies allegations that it abused its dominance of digital advertising technology.
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends.
The sale follows a tumultuous period that began with Russia's invasion of Ukraine. A consortium of Russian investors now owns Yandex.
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here's why people still must be at the helm.
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.