Google Merchant Center renames Conversion Settings as Key Event Setup
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.
More from Search Engine Land: Page 6
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
How to craft search ads that stand out
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.
Google Ads stop running for some advertisers
Starting March 1, some advertisers reported that their Google Ads were not serving. The issue was resolved March 3.
Top 5 Google Ads opportunities you might be missing
Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
The shift to semantic SEO: What vectors mean for your strategy
As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
5 SEO content pitfalls that could be hurting your traffic
Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
Google Ads run different auctions for each ad location
An update was made to the Google document on how the Google Ads auction works.
Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.
The future of ecommerce search: Insights from 200+ retailers
This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.
Google Ads API v19 just released with new features
Version 19 adds new access and controls to software developers and those who integrate with the API.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.
5 LinkedIn Ads mistakes that could be hurting your campaigns
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
Google Local Service Ads now uses your booking links from Business Profiles
Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.
Why SEO is your best defense against declining organic traffic
SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.
Not appearing in Google AI Overviews significantly harms webpages: Study
Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
A guide to web crawlers: What you need to know
Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.
PPC budgeting in 2025: When to adjust, scale, and optimize with data
Balance automation and control in PPC budgeting. Learn when to scale, adjust, and optimize your ad spend for maximum ROI in 2025.
Google Search Console API delayed
The web interface is not delayed but the API seems backed up since last Thursday.
SEO prioritization: How to focus on what moves the needle
SEO success starts with focusing on what matters most. Learn how proven frameworks can help you prioritize high-impact tasks.
Google sued by Chegg over AI Overviews hurting traffic and revenue
Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?
Next week: Live search training you can’t afford to miss
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Microsoft Bing testing Copilot Search
Is this the next version of Bing Search or AI Search?
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
X launches AI-powered tools that create ads, analyze campaigns
X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.
MTA vs. MMM: Which marketing attribution model is right for you?
Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.
Top 4 PPC mistakes and how to fix them
Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
Google faces EU charges over search bias
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
Google AI Overviews more volatile than organic rankings: Report
The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.