Five best HARO alternatives (expert review)
Discover 6 powerful HARO alternatives for media outreach and backlinks. Compare features, pricing, and success rates to find your best option.
Topic: Business
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
AI and online reputation: How to stay in control
Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.
Google rolls out Brand Guidelines for Performance Max
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
8 strategic steps for setting and overseeing your SEO budget
Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
Google Ads rolls out extra help for business operation verification
The guide outlines reasons for business operations verification failure.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
Google Business Profiles adds disabled-owned attribute to listings
Google also added new accessibility features to Google Maps.
How to respond to negative reviews harming your company’s reputation
Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
Google Ads creates unified advertiser verification program
Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.
Facebook rolls out hours and services update for COVID-19 communications
There are a number of ways to communicate virus-related updates to customers on the platform.
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time.
How To Get Personal With Your Prospective And Current Customers
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is that at […]
Yandex Q2 2013 Revenue Up 35% From This Time Last Year
Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, “Yandex delivered strong financial and operating results.” He went on to note the release of […]
3 Location Requests For Enhanced Campaigns
The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over. We don’t get any more controls, and in fact, we lose some. However, the near-term future of EC […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
After Google Warning, Forbes Comes Oh So Close To Cleaning Up Its Paid Links
What do you do if Google warns you about a violation of its paid links policy and you can’t find any such links on your web site? If you’re a small webmaster you might go to Google’s Webmaster Help forums and ask for help. But if you’re part of the website team at a major […]
Twitter Formalizes Business Products, Starts Taking Advertiser Requests
Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed advertising products and lets anyone put in a request to buy ads on the service. At the same time, it also represents a significant step for the company in terms of offering a formal and […]
Google, Searching & Search Engines
Searching is one of the most popular activities on the internet. Search engines have become an essential part of everyone’s lives. Here at Search Engine Land, we cover search engines not just from the search marketing perspective but also for search consumers. How can you search better? What cool new search tools are out there? […]
Gauging The Online Visibility Of SMBs
Today, the question every small business owner needs to ask himself is: will search engine users be able to find my business online? The online visibility of a business is difficult to measure. Having a good website is just the beginning. SMBs need to be listed on leading directory sites, vertical and local sites and […]