Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
Topic: Customer retention
Google Ads API v25 adds YouTube metrics and loyalty campaign goals
Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.
How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
How to master the client call: Agency edition
Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How to build lasting relationships with SEO clients
Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships.
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
4 key actions for fostering customer loyalty
Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.
How to improve your SaaS onboarding experience to retain more customers
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
6 tips to build PPC client relationships
Healthy agency-client relationships contribute to better-performing PPC campaigns. Follow these tips to nurture effective partnerships.
How to retain clients in PPC
Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.
Transforming agencies into profit powerhouses with client retention
Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Lessons in Buying Group Marketing – Learning to dance with your sales team
‘Lift’ the lifecycle of your prospects and customers by choreographing with sales for value creation, opportunities and closed deals.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022.
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
The SEO agency KPIs dashboard: a way to unlock growth
Having accurate real-time metrics for immediate action will keep you in control.
Keep your customers coming back with these top 5 journeys
Reach your customers with captivating, personalized messaging.
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]
Google Offers $100 Bribe To Bring Lapsed AdWords Advertisers Back To The Fold
Haven’t used AdWords in a while? Here’s $100. Spend it all in one place — your AdWords account. That’s the gist of a new Google effort to reactivate AdWords users who’ve let their accounts grow dormant. The company reached out to these users yesterday with a plea, “We’re sorry to see that you’ve stopped advertising […]
Remember To Connect With Your Brand Loyalists
Having a well known brand can be a wonderful thing—you have a base of customers who know and trust your offerings. However, marketers often ignore this brand loyal segment, and chase after new customers instead. While developing new business is a necessity, marketers shouldn’t let existing customers get left behind.
Nielsen Finds High Audience Retention And Overlap For Search Engines
Nielsen//NetRatings found that in June and July of this year the major search engines enjoyed high user retention but also high audience overlap, suggesting that audiences are actively using two and three engines. Search engines saw the highest user retention of the three categories that Nielsen compared and examined (search, travel, jobs).